Choosing the right fulfillment service is critical for new ecommerce sellers because it affects costs, customer trust, and scalability. Amazon FBA and Walmart WFS both handle storage, shipping, returns, and customer service, but they suit different business goals.

Amazon FBA Overview

Amazon FBA offers access to massive buyer traffic, Prime eligibility, and a global fulfillment network. It helps new sellers generate faster sales due to high buyer intent, but competition is intense, fees can be higher, and strict policies may impact profit margins.

Walmart WFS Overview

Walmart WFS provides competitive fulfillment with lower fees in many categories and a less saturated marketplace. While Walmart’s traffic is smaller than Amazon’s, sellers often benefit from easier entry, reduced competition, and more sustainable long-term growth.

Final Insight

Amazon FBA is ideal for rapid sales and aggressive scaling, while Walmart WFS suits sellers focused on cost efficiency and lower competition. Many sellers succeed by using both platforms together.